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It makes compelling content accessible to more people-and each trending remix on TikTok’s platform only inspires more people to create. “What TikTok has really proven is that ‘remixing’ is the future of creation. This app is fun, it’s an outlet and something different than what currently exists, although the concept is really not entirely new.”ĭmitry Shapiro, the CEO and Co-Founder of GoMeta : What further propelled the growth of TikTok was the need for teenagers to get off Facebook, Instagram and Snapchat and have a place of their own where their parents couldn’t see what they were up to. But there were massive stars on the app like Shawn Mendez. “TikTok has been a success because Vine was a success.
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You really don't have to search to find the content or people at all, it's right there." The tie-in offers a fun twist that lends itself to new trends, memes, and challenges and with a steady stream of new songs constantly being released, there's always something new to do, a new dance, a new joke, etc. People are looking for different outlets and options to express themselves and connect with others on social media and TikTok makes it easy. “A key element to the app's success is the love of music by all age groups. Gregory Galant, the Shorty Awards co-founder: This is a new strategy that has appealed to TikTok’s Gen Z audience and will work in the future when acquiring users.” When you open the app, there is no sign up or tutorial-it just takes you straight into the app’s content, which hooks the audience right away. The users then spread awareness about the app. Additionally, the onboarding for the app is so different than any other app or what most product managers are used to. “When starting out, TikTok was very sophisticated in their paid media strategy and user acquisition, which led them to success on mobile. Third, I also found out that they are using advanced AI algorithms to learn user preferences and then provide customized video feeds to their users.”īenoit Vatere, founder and CEO of Mammoth Media :
#COME CLOSER SONG TIK TOK PLUS#
It's appealing to their short attention span, plus the short comedy video clips are comfortingly familiar as it’s the same type of content all throughout the app. Anyone with a smartphone can easily create and post content. Second, TikTok is a unique, very niched app that is seemingly made for today’s younger generation, who are most of the time glued on their smartphones and bored. It’s far easier to edit and upload content in TikTok than in other app such as Instagram or Snapchat.
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“TikTok attracts these users in so many ways. First, it’s convenient to use.